Carol Lord and C3 Marketing

Greetings WIN LeTippers!

We started out this meeting with a great yoga warm up by Mikel Bruce of Tiny Frog Technologies. In case you didn’t know it Mikel is our star yoga guy and is very good at it.  Thanks Mikel for getting our blood flowing with the Warrior Pose, now if only I could get my bent leg perpendicular to the floor. Something to strive for! 

Dr. Shamim Matin of Advanced Body Therapeutics described the proper way to tip.  As a group we should be focusing on outside tips to bring in new business. That means that you are targeting people in your personal and business network to provide tips and potential work for the WIN LeTippers.  Inside tips between each other are nice but we cannot sustain our businesses just by tipping each other. Using Assumptive tipping is a great way to keep working your networks for the good of the group and to sustain your 4 tip minimum per month.  WIN LeTip is your sales force, use it well. 

Next we had Good News!  This segment gets longer and longer each week.

Barbara Lukehart received her 10 year anniversary pin with Youngivity

Steve Clark of Steve Clark Home Improvements announced his participation in the Del Mar Fair Home show for the first time and invites everyone to attend, dates are April 23rd, 24th, and 25th.

Debbie Bonham announced that Sew What Tailoring will be participating in the Business Connection May 6th event at The Boathouse

Jasmine Guerrero of Farmer’s Insurance has hired her first employee

Wayne Fletcher of Mr. Michael’s Auto Salon announced that his good friend came home safely from Afghanistan after  quite a scare and injuries

Our guest this week is Amanda Vincent of Strive Personal Training where they Strive to Be Fit!  Amanda told us about her personal philosophy, “caring about your long term results”.  We are so honored to have great professionals visit us and urge them to join us soon, we would love to build our group with their expertise and business sense. See our list of current openings on our website and come to the next meeting.

Great News, Steve Clark received his LeTip Business Card holder and Elyse Wilhm of Prudential received her nametag. 

We then moved on to the Speaker Presentation, How to Make a Great Impression (on your website) from Carol Lord-Heuschele of C3 Consulting.  The goal of your website should be to make a great first impression, collect potential customer’s information, provide useful information, and sell your product or service.  Websites fail in this mission by providing too much information, being too difficult to navigate, too hard to find information, and not well planned.  Other issues with some websites include illogical layouts, too distracting, potential customers can’t figure out what to do and what the service or the product being sold actually is.   

When a potential customer comes to the site you have a great selling opportunity, they have self-selected your product or service and they are going to be your top-level customers.  You want to capture this customer by collecting their information.  You can get something from a potential customer by providing something free and useful.  

What Does C3 Consulting  do for Customers?  My typical customer wants a website or has purchased a website and wants to “populate” it. Or, the customer has a website that is populated and wants to refresh it or improve it, or the customer needs help in anything that has to do with writing.  Here are some examples of good sites for Women’s Coaching: - #1 on Google (sponsored links) and www.thelifecoachforwomen - #4 on Google (non-sponsored links).What makes these sites really great? Contact information is up front and center, one uses the eZine opt in email, clear and obvious what each sells, site easily navigated, lots of key words incorporated.  Here is an example of a new customer – Women’s coaching, .  This is a “before” situation and you can see the difference between this site and the previous ones.

Based on research what do I tell a customer?  In my example the first thing I would say is lose the music or create it as an option to opt into, next – there is no compelling message that this is about life coaching for women*.  The slideshow is beautiful and distracting – make it smaller. Have your opt in email “above the fold”. Have your contact info “above the fold”.  Have a key phrase or key piece of information above the slideshow.  Your colors and header are beautiful but its prime real estate that needs to work more for you. Every page has different fonts and colors and sizes. *Note: I talk to the customer to figure out the compelling message that we will emphasize and speak to and to also figure out the personality of the customer and the personality of the product. Sometimes you make exceptions to the rules based on customer desire or personality. 

Other services by C3 Consulting: Writing of newsletters, blogs, eBooks, articles, creation of marketing plans, email marketing campaigns, product development and research.

We then finished the meeting with our 30 second commercials.  

As a quote to ponder:  “Be the change you want to see in the world”.

Keep up the great work tipping and see you next week. 


Carol Lord Heuschele
C3 Marketing Consulting



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When it comes to marketing and business development, networking is one of the affordable and effective ways to grow your business. Wealth in Networking LeTip is a San Diego organization of professional business people focused on business development and growth. We meet Thursday mornings from 7:00 am - 8:30 am at the Riverwalk Golf Course Clubhouse in Mission Valley. JOIN US for breakfast and grow your business!

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