Marketing Plans for a Small Business

Marketing is the lifeblood of every business and it’s critical that a growing small business invests time, energy and financial resources towards building their business. It’s also important to remember that nothing stays the same - Everything by the nature of its existence is either growing or shrinking - and your business is not an exception.  If you are depending on hope or good luck to build your business, than you may be missing some important elements. Creating good luck is based on taking action, and when it comes to marketing and promoting your business, there are very specific actions that can be applied to create growth, even with limited time and a limited budget. If you look at the process of marketing your business from the perspective of both an art and science, it can be helpful in deciding how to get started.

From the artistic point of view, it’s important that you are incorporating your creative abilities and personality into your marketing process. This will make it easier and more natural for you to do ‘the work’ of marketing when you are going with the grain versus against it. For example, if you are expressive and articulate, you might consider filming some video-based promotions such as teaching and/or speaking and adding those videos to your website and promoting them on the search engines. Or, if you have skills in writing, you might consider writing a monthly newsletter and sending it out to your clients and prospective clients and submitting these articles to Article Directory Websites.

Most small business owners struggle with the scientific or technical aspects of marketing. This is unfortunate because building a small business is in many ways a scientific experiment and if you were to approach it scientifically it would make it much easier to succeed. Scientists always start by collecting data and tracking statistics. here are some very important questions that you can ask yourself to collect data:

  • How many new clients do you need (ideally) each month to grow your business?   
  • What is your attrition rate or how many clients you lose on a monthly basis?
  • How many leads/calls/inquiries do you receive on a daily/weekly/monthly basis?   
  • What is the conversion ratio of leads to new clients (# of leads/ # of sales)?  
  • How many new clients do you actually acquire on a monthly basis?
  • Is the number of the new clients acquired less than the number of new clients needed?
  • What marketing techniques are you using to generate new leads?

These questions typically provide you with specific reasons as to how your business is doing in terms of growth and why you may or may not be growing. Most small businesses fall short in regards to attaining the number of new clients that they need and this is usually the cause of significant stress.  Most small business owners are either not incorporating any type of marketing process or are implementing too few marketing techniques. It is recommended to implement at least three active marketing techniques. Below is a list of several different marketing techniques to consider:

  • Telemarketing
  • Search Engine Marketing
  • Presentations    
  • Corporate Marketing            
  • Press Releases
  • Networking                
  • Article Marketing
  • Student Referrals                
  • Print Advertising
  • Affiliate Marketing
  • Media Advertising
  • Signage/Walk ins
  • Directory Listings
  • Yellow Pages
  • Email Marketing
  • Video Marketing

Many of the effective and most cost efficient marketing strategies being used today are web based marketing techniques. If you are looking to develop a professional web presence and succeed on the web, WebFlexor Websites specializes in affordable and quality websites for small businesses and start-ups.

Mikel Bruce
WebFlexor Websites

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